Amazon Prime Video now live on Virgin Media

Virgin Media UK customers can from today access Amazon's Prime Video service, accessible via channel 228 of the EPG.

Since midnight, the app is available to all Virgin TV customers with a TiVo powered V6 box. Viewers who have already got an account for Amazon Prime Video can sign-in using their credentials on their box. Amazon Prime Video programmes will appear within the main Search & Discover option in the Home menu.

The new addition will ensure customers of the cable company have the option to access addition Premier League football this season, with Amazon Prime holding the rights for 20 matches, including all 10 Boxing Day games. The service will also provide live coverage of the US Open at the end of next month.

David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: 
Giving our customers the telly they love in one place is at the heart of what we do. This is why, from today, Prime members or those subscribing directly to Prime Video with a V6 box will have seamless access to a huge array of blockbuster entertainment.