BBC reports record viewing for Women's World Cup


The BBC reports a record-breaking 28.1 million tuned into this year's Women’s World Cup coverage across the BBC.

The tournament, which was held in France and ended at the weekend, saw 13.1m match requests (live and on-demand) on BBC iPlayer and BBC Sport.

USA clinched a record fourth World Cup against the Netherlands on Sunday afternoon - the Final attracted a peak BBC One audience of 4.7 million and peak share of 38.5%.  The encounter between England and USA gained the highest live TV audience figures with 11.7 million viewers.

Barbara Slater, Director of BBC Sport, commented: 
“This World Cup was the most memorable to date and it has engaged sport fans across the UK. The BBC is committed to growing the women's game and our free-to-air coverage has ensured the tournament reached the widest possible audience. This was the first major event to kick off our Change The Game season and it's record-breaking viewing figures didn’t disappoint.”

After 52 games, BBC reach (15 mins or more) has been 28.1m - over double the levels of the previous event - Canada 2015 -  which brought in a reach of 12.4m.