BritBox to launch in the UK this year: full details

Following confirmation from Ofcom giving the green light for the BBC to be involved, ITV and the BBC have signed an agreement to launch on-demand service BritBox in the UK.

It's due to launch during the last three months of this year and follows the successful launch of Britbox in the US and Canada.

  • How much will BritBox UK cost? Initially priced at £5.99 a month, a subscription will include HD access and access across multiple devices.
  • How will it be available? BritBox UK will be available on iOS, Android, Freeview Play, YouView and Samsung Smart TVs with further devices to be confirmed.
  • What will be shown on BritBox? BritBox will be the place to view shows recently broadcast on ITV and BBC including Love Island, Famalam, Cleaning Up and Gentleman Jack as well as bringing home iconic shows such as Gavin And StaceyVictoriaHappy Valley, BroadchurchLes Miserables, The Office and Benidorm which will be on the service at launch or come onto the service shortly after when licences with other SVODs end.

The announcement coincided with the news that regulator Ofcom had approved the BBC's participation in the venture. In a statement, it said it didn't think the BBC's involvement would distort the market.

According to the two broadcasters, BritBox UK will be "full of the nation's favourite programmes and the home of the largest collection of British boxsets". 

Typically, the service will contain those programmes that - in a bygone era - may have gone to DVD or video cassette.

In addition to this so-called "storehouse" of programmes, BritBox is commissioning a range of original series made exclusively for BritBox.

Carolyn McCall, CEO of ITV, commented: 
The agreement to launch BritBox is a milestone moment. Subscription video on demand is increasingly popular with consumers who love being able to watch what they want when they want to watch it. They are also happy to pay for this ease of access to quality content and so BritBox is tapping into this, and a new revenue stream for UK public service broadcasters.

BBC Director General, Tony Hall, added: 
We have a world beating TV industry with outstanding content. The BBC and ITV are at the centre of that. Together, we have been responsible for delivering the majority of “must see” moments on British TV over the last decade. That 'must see' content will now be on BritBox.

  • BritBox will be an ITV-controlled venture, but as a founding partner, the BBC will contribute to the development of the core purposes and strategic direction of the venture. ITV initially holds 90% and the BBC holds 10% of the equity. The BBC has an option to acquire additional shares over time up to 25% in total and ITV will have the ability to bring additional investors on board. ITV will be able to appoint a majority of the BritBox board while the BBC's equity stake provides it with board representation from the outset.
  • With ITV’s and BBC's commitment to BritBox they will be building a distinctive library of content, as existing licence agreements with other players expire.

Article first published 19/07/2019. Updated article's answer to question "how will it be available" on 16/10/2019.