Howzat!? Cricket World Cup final to be free-to-air



The Cricket World Cup final will be broadcast free-to-air on Channel 4 and More 4.

Sky's coverage of the final between England and New Zealand will be broadcast on Channel 4 on Sunday, moving to More 4 during coverage of the F1 British Grand Prix. The cricket will continue on Channel 4 after the F1 has finished.

C4/Sky partnership
Both sports events are being carried on Channel 4 thanks to a growing number of deals between C4 and Sky - which has seen Channel 4 being used as a free-to-air outlet for some of Sky's sports portfolio as well as arts and cultural programming - with Sky Art's Portrait Artist of the Year getting a free-to-air outlet on C4 as well.

Of the free-to-air cricket, Sky UK and Ireland Chief Executive Stephen van Rooyen said 
England in the Final on home soil is a huge moment for sport in this country and we are proud to be the host broadcaster. Thanks to our strong relationship with Channel 4, we are partnering to make the game available to everyone, so the whole country can get behind England, and be part of a special national sporting event.

The Cricket World Cup is not included in the list of sporting events that have to ve broadcast on a free-to-air basis. But there had been growing pressure to make the final free-to-air, especially if England was in it.  Despite the World Cup taking place on home soil, variois stakeholders had become concerned at the lack of exposure for the event.