New agreement to bring Sky UHD content to Virgin Media

Virgin Media and Sky have agreed a new multi-year partnership that will provide Virgin Media users with access to Ultra HD content from Sky alongside more HD content. 

As part of the extended deal, Sky’s current line-up of entertainment, cinema and sports channels will continue to be available on Virgin Media’s TV platform, with Virgin customers set to enjoy new Ultra HD linear and additional video-on-demand content from Sky beginning next year. 

NBCUniversal’s suite of channels, including Universal, E! and SyFy, are included as part of the partnership - as they are now under the common ownership of Comcast, with Virgin Media customers also able to watch Sky Cinema through the Virgin TV Go app for the first time as part of the deal.

Notably, there's no mention of Sky Atlantic, which has been denied to cable viewers ever since its launch.

What's included in the deal?
  • Sky Sports and Sky Cinema in HD so customers can continue to enjoy the latest movies and best live sport action
  • Plans to bring Ultra HD programming to Virgin Media from next year
  • Sky’s Entertainment channels including Sky One, Sky Witness and more, in HD as well as NBCU channels with E! to launch in HD
  • An expanded catalogue of boxsets from Sky’s TV shows such as Jamestown, The Reluctant Landlord and the forthcoming comedy Brassic.
  • Increased on demand rights meaning that customers can dive deeper into Sky’s collection of films, shows and sports events
  • Improved viewing experience through Virgin TV Go with the inclusion of higher resolution streams of Sky’s channels and Sky Cinema availability on Virgin TV Go
  • Access to all Sky Box Office events
Source: Sky/Virgin

Lutz Schüler, CEO of Virgin Media said:
This expanded partnership with Sky really shows that, despite vigorous competition between us, we can join together to put viewers first. Our customers can keep enjoying a vast collection of TV shows, films and live sport but now with greater flexibility and enhanced viewing quality. With our unrivalled ultrafast broadband paired with unlimited mobile connectivity and a line-up of fantastic programming, we give our customers everything they need to experience incredible entertainment in a way that suits them.

Stephen van Rooyen, CEO UK & Ireland, Sky said: 
Thanks to this extended partnership, millions more people will now have access to hundreds of Sky boxsets and our incredible UHD content, as well as all the great Sky content they had before, from top Premier League fixtures to BAFTA-winning Sky originals. This partnership shows what can be achieved when you put the customer first and is a great example of industry collaboration.