Apple TV+ aims to launch by November

Apple TV+ is preparing to launch its new movie and TV subscription service in November, with a free trial to be available to customers.

According to reports this morning from Bloomberg, Apple wants the service to be live by November, potentially pipping Disney+ to the post, which is also scheduled for a November launch in some countries. The report says that the expected price will be $9.99 (or local equivalent) a month, with a free trial being offered as Apple builds up its programme library. The service is to launch in over 150 countries.

Apple+ will be part of the Apple TV app, to be available on Roku, newer Samsung smart TVs, Amazon Fire Sticks as well on Apple's own devices.

At launch, its flagship programmes will include The Morning Show, starring Jennifer Aniston - with a budget of $300million for two seasons, Steven Spielberg’s Amazing Stories, Truth Be Told with Octavia Spencer, and Home, a documentary series about extravagant houses.

The on-demand streaming market is getting quite crowded, and runs the risk of consumers paying a high price if they want to access all of the content available across Netflix, Amazon Prime, Disney+, and new services from WarnerMedia (HBO Max) and Comcast, as well as access to live sport from BT, Sky and Premier Sports.