E! HD arrives on Virgin Media

The high definition version of entertainment and showbiz channel E! is now available on Virgin Media.

The channel is probably best known for its diet of Keeping Up with the Kardashians and other celebrity reality shows.

It's the first additional service to appear on the cable network since a new deal was signed between Comcast - the owner of NBCUniversal and Sky - and Virgin Media last month.

E! HD is on channel 229. The standard definition version is still on 156.