La Liga UK TV rights Fail to Sell

No satisfactory bids from broadcasters for UK La Liga rights, weeks before the season's first game.

The Spanish football league has failed to award the UK broadcast rights to La Liga for 2019-20 and beyond after no broadcaster was able to put in a bid that La Liga deemed satisfactory.

The rights went out to market after a previous multi-year deal with streaming service Eleven Sports went sour earlier this year when the UK version of the streaming service got into troubles after a sluggish launch to its service last year. It resulted in La Liga coverage becoming non-exclusive to Eleven Sports UK, with matches appearing on Premier Sports, sister channel FreeSports and ITV4.

Last month, La Liga gave broadcasters a deadline of July 25th to submit offers for one or a combination of six packages for the coming three seasons. But despite the lure of clubs including Real Madrid and FC Barcelona, no broadcaster was prepared to pay what La Liga were hoping for.

Joris Evers, La Liga’s head of communications, said:
After assessing all bids and required additional documentation from participating bidders, La Liga has declared the tender null and void because no satisfactory bids were received.

It remains to be seen who might be able to offer any last minute deal to enable UK viewers to continue watching top flight football from Spain.

Sky Sports previously held the rights, before Eleven Sports took control. All of the main traditional pay TV operators have tightened their pursestrings in recent years,  with most of their resources being spent on securing broadcast rights for the Premier League and other high profile sporting events involving domestic teams.

Without La Liga coverage, Eleven Sports UK would be left without any high profile live football coverage after other broadcasters snapped up its previously held other football rights earlier this year. The service currently continues with a limited schedule.