Amazon to offer 4K Eurosport Player on Fire TV

The Eurosport Player is coming to Amazon devices as part of a new collaboration between Discovery and Amazon.
The sports streaming and on-demand service from Discovery's sports channel will be made available on Amazon Fire TV, Fire tablets and Echo Show devices in Europe.

As a result, Amazon’s Fire TV service will become one of Eurosport Player’s "preferred streaming media players" in Europe, enabling Fire TV users to access Eurosport’s coverage of many of the world’s biggest sporting events in available countries, including: Grand Slam tennis championships; cycling’s Grand Tours; all FIS World Cup and World Championship winter sport competitions and premium motorsport series, such as Formula E, WTCR and 24 Hours of Le Mans.
And Eurosport Player subscribers with Fire TV devices will be able to access live 4K UHD streams of the 2020 Olympics in Tokyo next year, in all countries where Eurosport holds the Olympic broadcast rights.
To entice users, Amazon will be offering special promotions, offering access to Eurosport Player on selected Fire TV purchases. New Alexa functions will allow users to voice-control Eurosport Player on their devices.
Paul Rehrig, General Manager, Eurosport Digital, said:
Sports fans will be delighted with our Eurosport Player app on Fire TV, which will set a new bar for sports streaming services in Europe. 
From 4K viewing, to unique highlights, to using Alexa to ask questions during the Olympic Games Tokyo 2020, Eurosport Player customers are guaranteed to have one of the best fan experiences in Europe. Amazon shares our focus on product innovation and providing the best possible experience for our customers. They have proven global leadership in personalised customer experiences and extensive, engaged audiences in each country. 
Together, we’re committed to our shared goal of upgrading the Eurosport Player app for Fire TV and supporting 4K UHD streaming, giving fans unforgettable sports content experiences. This is the first of many enhancements we are making to Eurosport’s digital services ahead of Tokyo 2020 as we continue to develop our award-winning direct-to-consumer products for fans who want a fuller and more immersive viewing experience.