Autumn price rises for Now TV

Users of Sky's streaming service Now TV will need to pay more in the future.

There's been an increase in the price of a Sky Sports Day Pass as well as an impending price rise for the Now TV Entertainment Month Pass.

The Sky Sports Day Pass on Now TV has increased from £8.99 to £9.99 a day. The pass is designed for customers who only want very occasional access to Sky Sports, perhaps to watch an individual match or event. The pass unlocks access to all Sky Sports channels.

This is the second price rise this year for the Day Pass - at the beginning of the year, the Pass was still available for £7.99.

Meanwhile, existing Now TV Entertainment Pass users are receiving communications informing them of a price rise of £1 effective 9th October 2019. The price change will increase the cost of accessing Sky's main entertainment channels, plus a small selection of third-party channels to £8.99 a month.

Earlier, customers who had been sent email communications of special offers noticed that the small print was advising them that the Entertainment Pass would auto-renew from 1st October at the increased price.

The October price rise coincides with the imminent arrival of Sky Crime to the service, with Sky Comedy to follow in February 2020.

However, both new and existing customers can attempt to put off the price rise by purchasing Now TV passes from retailers such as Currys, Game or Argos. Of varying duration, these passes can be used to gain discounted access for those willing to pay for multiple months upfront rather than allowing Now TV to auto-renew.

Equally, there's still enough time to consider cancelling, so that the passes don't auto-renew at the new price. Now TV will often contact users who have cancelled to offer them rates.

Streaming competition heats up
Is it time to review what you need and what you are paying for?

This autumn and winter will see new streaming services from a number of providers go online, including BritBox and possibly Disney+ (exact date still to be confirmed).

For viewers who want to stream content from across a variety of providers, what may start off as a modest monthly expense could soon add up to more than the cost of a traditional pay TV subscription. However, the fragmentation of the streaming market will increasingly enable viewers to pick and choose exactly the type of programmes and films they want to see and pay for, allowing viewers - especially those only interested in a limited range of content - to cut costs.