BritBox confirms inclusion on Freeview Play, YouView and Samsung TVs

BritBox has officially confirmed that it will be available on Samsung TVs, Freeview Play and YouView when it launches, reaching millions of connected TVs across the UK. 

The cat was let out of the bag yesterday, when we reported that the service had gone to beta testing, revealing details of its impending inclusion on Freeview Play and Samsung Smart TVs.

The agreement with Freeview Play will see BritBox rolling out on the UK’s fastest growing TV platform with over 5 million users following its as yet undefined launch date between October and the end of 2019.

Through this distribution partnership, the BritBox app will be available on Freeview Play TVs from a wide range of manufacturers, including Sony, Digihome, JVC, Logik, Luxor, Polaroid, Techwood, Toshiba and more. 

A partnership has also been confirmed with Samsung, which will see the BritBox app hosted on Samsung Tizen TVs (2015 and later models) from launch onwards. Samsung is the biggest TV manufacturer that doesn't support Freeview Play, instead opting to develop its own platform.

Guy Kinnell, Vice President of TV & AV Samsung Electronics UK Ltd said:
We have an ongoing commitment to provide the greatest experience to our customers, including offering the best range of apps currently available. BritBox provides a new way to access the best of British content exactly whenever they want.
BritBox will also be available via web, IOS and Android mobiles and tablets.

Owen Jenkinson, Marketing Director, Freeview said:
Our viewers love great British TV, so BritBox is a fantastic addition to the Freeview line up, providing extra options to top up on the best of free TV they already enjoy via the nation’s biggest TV platform.

YouView set-top boxes will also be hosting the BritBox app by the end of 2019, making the new streaming service accessible to millions of additional households across the nation.

Susie Buckridge, CEO, YouView said:
We are excited to be a launch partner for BritBox in the UK. At a time when UK produced television is going from strength to strength, BritBox brings a fantastic array of UK television, to compliment the SVOD services already available via YouView, which our users will love.”

Reemah Sakaan, group launch director for ITV SVOD commented:
Our fantastic partners indicate the appetite for our exciting, new, on-demand service. We look forward to announcing additional distribution deals in the future.