C5/Comedy Central box-sets coming to BritBox UK

BritBox UK subscribers will be able to access box-sets from Channel 5 and Comedy Central UK when the service launches later this year.

The deal with the UK subsidary of ViacomCBS will allow hundreds more hours of content to appear on BritBox.

  • Following a 30-day catch-up window on Channel 5's own on-demand service My5, box-sets will then be made available to watch alongside content from the BBC and ITV on BritBox UK. 
  • Comedy Central input will be limited to British content commissioned for the channel.
  • BritBox UK will cost £5.99 a month and will be available in HD, with access possible across multiple devices.

ITV has a 90% share in BritBox UK, with the BBC holding a 10% share. BritBox was originally devised as a way of offering viewers in North America access to British TV via the internet, but the BBC and ITV want to make the service a "British Netflix", to stand up against an onslaught of US streaming services going live in the coming months. Notably, ViacomCBS is one of the largest US broadcasters without a new streaming platform coming the UK.

So far, the only UK-wide public service broadcaster not to announce any participation in BritBox UK is Channel 4, who recently sealed a multi-year deal with Comcast subsidary Sky, which includes enhanced on-demand content for Sky and Now TV customers.

Commenting on the BritBox UK announcement, Arran Tindall, Senior Vice President, Commercial & Content Distribution, Viacom International Media Networks said:
Under Viacom’s ownership we have significantly increased Channel 5’s investment in original UK content and we’re delighted to bring our popular homegrown content to an even wider audience through BritBox, alongside a selection of Comedy Central’s much-loved UK programming.