FreeSports joins STV Player

FreeSports will be available as a 24 hour live stream on the STV Player - following the announcement of a deal between the channel's owner and Scottish broadcaster STV.

As a result, sports fans will be able to keep up with events around the clock with highlights and live coverage from the UK and global sporting calendars, including up to 10 live football matches a week from Major League Soccer (MLS), Liga NOS and Serie A. In addition to football, sports covered include international rugby, ice hockey, motorsports, boxing, wrestling, pool, cycling and equestrian events.

STV will also become the exclusive advertising sales agent for Premier Sports’ subscription services for the next three years, covering Premier Sports 1 and Premier Sports 2 across all UK broadcast and digital platforms. Launched in 2009, Premier Sports holds exclusive live UK and Republic of Ireland TV rights to Guinness PRO14 Rugby (UK only), Premier League (ROI only), Scottish Cup Football, Serie A, Eredivisie, NHL, NASCAR and GAA.

The announcement coincides with STV's latest results, where it revealed that it had increased digital revenues by 19% during the first six months of 2019 and that the inclusion of the STV Player on Sky is still on track to be delivered during the last quarter of 2019.

Peter Reilly, STV’s Commercial Director, said:
This partnership will provide our viewers on STV Player with access to 24-hour sports coverage. In addition to the wide range of original and archive content already available, FreeSports will further strengthen the STV Player as Scotland’s content destination of choice. We are also delighted to be appointed as exclusive sales agent for Premier Sports. STV is Scotland’s pre-eminent advertising platform and we look forward to bringing our expertise and proven track record of working with advertisers to drive growth for Premier Sports across their digital and broadcast platforms.

Richard Sweeney, Chief Executive Officer, Premier Sports, said:
We are thrilled to partner with STV as we look to continue growth across our three channels with ever increasing sports content. The addition of FreeSports to the STV Player is a welcome boost for fans of the channel and will be a huge hit with users of the STV Player.

Until 6th March 2019, FreeSports had been live streamed via the TVPlayer online service. STV previously partnered with Eleven Sports for additional sports content on its online service.