NBCUniversal names streamer 'Peacock'

NBCUniversal is the latest US media giant to unveil details of a forthcoming streaming service.

The service has been named "Peacock", in a nod to the NBC peacock logo, now also used by parent company Comcast.

Initially targeting viewers in the US from next year, all eyes will be on how NBCUniversal will subsequently make Peacock available  in the UK and Ireland, given Comcast's control of Sky and that Peacock is being built on the same technological platform as Now TV.

Peacock will deliver a mix of new programmes alongside NBC classics, including the US version of The Office and Parks and Recreation.

Viewers can also expect reboots of Battlestar Galactica & Saved By The Bell and classics including Cheers, Frasier, Friday Night Lights, Will & Grace & Brooklyn Nine-Nine

NBCUniversal is still due to confirm full details of its availability as well as Peacock's exact launch date and pricing - although it's already known there will be an ad-funded version and a paid-for version.

Rivals Disney and Apple are preparing to go live from November, others to follow.

It's clear that viewers will soon need lots of low-value subscriptions in order to access the wide range of content from across broadcasters and film studios that they may have taken for granted in their traditional pay TV subscription.