Rakuten TV to launch ad-supported service to smart TVs

Rakuten TV moves to expand service with free ad-supported service across Europe - coming soon to a smart TV near you...

The free section of Rakuten TV will launch with an initial offer including Hollywood and local content to be expanded to additionally include exclusive Rakuten content, TV series, documentary series, news and sport channels in the coming months - with a combined linear and on-demand offer.

Exclusive content will include Matchday - Inside FC Barcelona, the new documentary series about FC Barcelona from the inside, offering previously unseen and exclusive scenes from the players’ private lives.

This news comes alongside a renewed platform design for Rakuten TV, with what it calls "a more attractive look & feel, a more intuitive user interface and a simpler user journey". Within the new interface, viewers will discover the new channel offering featuring ad-supported content inside the ‘free’ section implemented within the header menu.

Jacinto Roca, Rakuten TV Founder and CEO, stated: 
We are incredibly proud to take this step after having tripled our presence in Europe just a few months ago. Rakuten TV continues to evolve rapidly alongside consumer trends within the industry, where there is a clear trend of advertisers moving away from linear TV and towards VOD. This is a unique opportunity for Rakuten TV which has already direct access to millions of European households through its branded remote control button of the main Smart TV brands. This is the mere beginning of a huge project which will see the launch of additional channels and exclusive content in the coming months.

The service will be available in beta version, across the complete 2019 Smart TV line up, and will be progressively rolled out in other platforms including mobile and desktop.

Rakuten TV has been rapidly increasing its footprint in the UK and Europe: it took over the former TalkTalk TV Store (ex-Blinkbox) in 2018 and the Rakuten brand replaced the ex-wuaki.tv service.

[Image: Rakuten TV]