Virgin Media and Viacom announce new carriage deal

It appeared to be ending up with a channel blackout. Now Virgin Media and Viacom have agreed a new carriage deal.

The renewed partnership ensures Virgin Media customers will continue to enjoy access to some of their favourite TV networks including MTV, Comedy Central, Nickelodeon, Nick Jr. and Paramount Network, as well as associated catch up rights and box sets.

And as part of the deal, Virgin Media users will be able to access three of Viacom’s branded apps – My5, Pluto TV and MTV Play – via the app section of its user interface for the first time.

The previous agreement was due to expire at the end of August. For a brief period of time, Virgin Media viewers reported on social media and customer forums that they could see pop-up messages on various Viacom channels warning them that various Viacom services would be withdrawn at midnight 31st August into 1st September. A short-lived website was launched informing viewers of the channels that would be withdrawn from the cable platform.

At the time a Virgin Media spokesperson confirmed to the RXTV Log that talks had resumed between the two companies and shortly thereafter, the warning messages and website were removed.

David Bouchier, Chief Digital Entertainment Officer at Virgin Media said:
“This is great news for our customers who can continue to enjoy Viacom’s diverse range of channels and content. The inclusion of three brand new apps will give our customers greater flexibility to watch their favourite shows at a time that suits them.”