Freesat appoints Unity to develop brand awareness

PR company Unity has been been appointed to deal with Freesat's brand strategy and new product development activity.

The deal runs through to the end of 2020, and comes as Freesat prepares to unveil its third generation receiver, that will support 4K UHD.

The Freesat brief includes developing activity that drives "meaningful brand awareness and consumer consideration through an on-going, integrated campaign and a series of ‘brand-fame’ moments in conjunction with other channels", giving an idea of how Freesat will be marketed in the next 12 months.

Freesat is a joint venture between the BBC and ITV offering a core free-to-air satellite service, with its second generation receivers also able to access a range of apps from major broadcasters. It recently parted ways with long term box manufacturer Humax, ahead of new set-top-boxes from Arris arriving on the market. Additionally, Freesat's satellite guide is built into many current LG and Samsung Smart TVs.

[Freesat/Unity - London]