STV Player benefits from Scottish love of crime drama

Scottish viewers love crime dramas, according to annual stats charting the growth of the STV Player in 2019.

New and archive crime series have contributed to the growth of the Scottish broadcaster's video-on-demand service through the year. Views are up by almost a quarter year-on-year as more people are watching more content for longer on the STV Player, with STV’s menu of crime in particular holding huge appeal for viewers:

The top 5 best watched dramas on the STV Player and STV were brand new crime dramas Deep Water (starring Anna Friel), The Bay (Morven Christie), A Confession (Martin Freeman), Cheat (Katherine Kelly) and Manhunt (Martin Clunes).

Additionally, the most streamed dramas from the STV Player’s rich archive were from the crime genre. These included old favourites Taggart and Rebus and recently added Australian legal dramas Janet King and Rake.

Richard Williams, Managing Director, Digital at STV, said: 
The top 5 best watched dramas on STV Player and STV were crime related, so there’s a definite trend here that is also driving traffic. Our newly acquired material has doubled in 2019, enabling us to introduce some brilliant new on demand shows to our audiences. We also launched on Sky this year, which makes the STV Player accessible to many more homes across Scotland. 
Crime dramas traditionally perform well in Scotland and they don’t need to have a Scottish accent to rate – we’ve been licensing high quality content from the US and Australia, with brilliant storylines and fantastic casts and they’re going down extremely well with our audience. Janet King was in the top 5 just weeks after being made available online, with no marketing behind it – proving that the audience knows what they’re looking for and now knows where to find it. 

  • Viewers in Scotland can access the full set of crime dramas available on the STV Player. For viewers south of the border, while STV archive and imported dramas are available, shows that are screened on ITV across England, Wales and Northern Ireland are available on the ITV Hub instead.