BoxNation to be bundled with Premier Sports

BoxNation and Premier Sports are coming together in a new cross-platform deal.

BoxNation is to become part of the Premier Sports pack on Sky, which also includes the two Premier Sports channels and La Liga TV.

As a result, customers with BoxNation on Sky will receive access to Premier Sports 1,2 and La Liga TV, while Premier Sports customers either via Sky or the online Premier Player will get BoxNation from February.

Customers who have previously subscribed to both services will be able to ditch one or the other and still receive all channels.

BoxNation on Virgin Media will continue as a standalone channel, but with talks taking place over making it available with Premier Sports in the future.

Meanwhile, BoxNation will remain part of BT Sport’s channel pack and available to all BT Sport customers who subscribe via the Sky platform, but this package will not give current customers access to Premier Sports channels in a watering down of the 2017 deal between BT and BoxNation which saw the telecoms giant exclusively bundle the boxing channel with its services.

The announcement from BoxNation and Premier Sports comes just days before Sky and BT are expected to reveal details of their own new cross-supply deal, that will allow subscribers to access a bundle of Sky and BT sports channels on one bill.

Premier Sports says it will be "actively looking" to increase live content on BoxNation with discussions underway to secure long term output agreements with PBC, Top Rank and Golden Boy along with a number of small hall UK promoters.

George Warren, major shareholder of BoxNation said:

This is great news for BoxNation subscribers. As part of their monthly subscription they will now enjoy access to Premier Sports fantastic properties, including Serie A, NHL, Guinness PRO14 and of course LaLiga, alongside an enhanced schedule of great live fights from around the World. The added value created for customers from the Premier Sports deal means BoxNation will continue to deliver its loyal customers fantastic live boxing content on the only dedicated boxing channel in the UK.”

Richard Sweeney, CEO of Premier Sports:
We are delighted to partner with BoxNation in 2020 giving more added value to our subscribers already enjoying LaLigaTV as well as the other great content on our channels. We look forward to once again making BoxNation a must have channel for fight fans in the UK.

Details of how the deal will affect Sky subscribers in the Republic of Ireland will be announced shortly.