Sky and Netflix extend partnership



The two companies have agreed a new multi-year agreement in the UK.

This follows on from the original deal struck between the two companies Sky and Netflix around two years ago, which brought Netflix to Sky Q receivers.

As a result of the deal, Sky customers have been promised that they will soon have the option to take up Netflix’s low-cost Basic Plan on Sky Q.

Until now, Sky has bundled Netflix's standard plan (with HD streams) into its Ultimate on-demand service. The Netflix basic plan is standard definition only, which is likely to be seen as an interesting choice for users of a 4K UHD capable receiver.

The original Sky-Netflix deal was seen as groundbreaking, as previously Sky appeared to have been reluctant to allow new streaming services onto its platform, preferring to focus on its own channels and on-demand content from broadcasters who also carried linear channels on its platform. 

Stephen van Rooyen, Chief Executive Officer, Sky UK and Ireland, said:
This is a great start to what is set to be another strong year for Sky. Our customers love Netflix content and our partnership continues to go from strength to strength, we plan to launch new channels and genres, start building our new studio, Sky Studios Elstree, and we’ll have great new and returning Sky originals too. This year our customers will have access to even more great content – all in one place.

The deal is the latest in a series of content partnerships for Sky, with the BBC, Channel 4, Channel 5 and Warner Media all entering into new agreements.