May launch for DAZN UK



The company has become a major sports broadcaster in numerous countries.  But despite being based in the UK, it's not yet a household name here.

That's going to change this May, when DAZN (pronounced "Dazone") makes its UK debut. However, unlike in other countries, where the company holds the rights to top flight football - including the Champions League in some places, DAZN UK will initially focus on boxing.

DAZN is a primarily a streaming service with limited linear TV outlets in some countries, for example to supply commercial premises.

The move comes just a month after ITV pulled its own boxing-focused pay-per-view service.

DAZN will launch on Saturday 2nd May with the middleweight bout Canelo v Saunders, although a select number of users will be invited to beta test the service before the official launch. 

The UK launch is part of a wider expansion of DAZN in over 200 countries worldwide. Interested customers are being invited to sign up for further information via the website.

There's speculation the arrival of the service in the UK could act as a launchpad for DAZN to move towards securing live Premier League football when the next rights round takes place covering three seasons starting August 2022. It's already given Sky and Eurosport a headache in Germany,  where it snatched a number of sporting rights from the established broadcasters.

DAZN will hope to avoid the fate of UK-based streaming rival Eleven Sports, which failed to gain traction in the UK market, despite holding the rights to live coverage from a number of top leagues and closed its UK subscription service last year. Eleven failed to secure carriage on cable and satellite services, leaving many without any means to access the service on their main TV set. DAZN hasn't yet disclosed which devices and platforms will support its streaming service in the UK.

DAZN Group Executive Chairman John Skipper said:
Beginning this spring, most of the world will have access to DAZN and its unmatched schedule of boxing events. Our roster of championship fighters represents some of the world’s most popular athletes and we’ll be working with them to stage spectacular international events for years to come.