All 4: More records broken

Channel 4 reports record breaking usage of its on-demand service All 4. The details:

A surge in viewing during the last half of March, when the UK was put under movement restrictions, helped All 4 to new records for the three months ending 31st March, with the last three weeks of the period being the top three weeks in All 4's history.

Views during the nation’s first two weeks of lockdown increased by a significant 37% compared with the same period last year. During that time, as previously reported, All4 scored its best ever day.

Programmes including Friday Night Dinner, Gogglebox, The Great Celebrity Bake Off for Stand Up To Cancer, Hollyoaks, Celebs Go Dating and Brooklyn Nine-Nine all contributed to the new records.

All genres demonstrated growth, with the biggest increases in Factual Entertainment (+46%), Documentaries (+43%) and Drama (+40%).

January drama Deadwater Fell became All 4’s biggest ever drama and third-biggest launch series of any title ever; and the new series’ launch of Friday Night Dinner is All 4’s biggest ever comedy episode and its third biggest ever title - behind only Leaving Neverland and The Great British Bake Off.

Channel 4 says the quarterly growth includes record viewing to All 4’s Exclusive content which experienced 17% year-on-year growth thanks to recent US acquisitions Seinfeld, ER and 90210.

Dave Cameron, Channel 4's Chief Product Officer said:
It is more important than ever that we continue to serve our All 4 audiences with all their favourite shows, from box-set binging to catch-up - across all devices and on-demand. These Q1 figures are really encouraging, and the uplift in our valued young audiences turning to us during lockdown is something we are particularly proud of.

How are users accessing All 4?

  • 73% of all viewing taking place on a TV.  All 4 is available on all smart TV platforms, except Freesat.
  • This represents an increase of 13% compared to Q1 2019. 
  • On all other devices All 4 is attracting the highest viewing of all the commercial TV VoD players, based on minutes viewed across a week (source: BARB, last 4 weeks)

All 4 Demographic reach

  • As of the first quarter of 2020, 80% of all 16-34s registered with All 4 in the UK.