Eight new idents for BBC One




The BBC has responded to criticism of their "oneness" campaign by launching eight new idents on BBC One.

Until last Friday, the short films preceding BBC One programmes alongside a continuity announcement featured groups of people from various walks of life coming together as one.

But, with viewers being told to be socially distancing, there was some criticism online about whether the idents were still appropriate.

First appearing before the Friday edition of the BBC News at One in the Yorkshire region, and over the weekend across all of BBC One's output, viewers can now see a new set of idents, including an "isolation disco", showing neighbours who have a party at the same time every night in their separate homes, a Sunday league football team who are still training in social isolation, doing keepy-uppys and exercise in their gardens and, particularly ahead of news programmes, individual mugs of tea, reflecting people not being able to spend time together in person.

The first three idents will be joined by five further idents shortly.

Charlotte Moore, BBC director of content, told BBC News:
"Responding to the mood of the nation is what BBC One can uniquely do and we hope these idents which reflect social distancing will help bring audiences together to unwind, relax and escape through this crisis."

ITV was the first major broadcaster to make changes to its idents under the lockdown, with a campaign to get children to create artwork that appears on its logo.

Channel 4 changed its on-screen presentation to include a permanent stay at home on-screen graphic.

BBC Oneness idents have been on air since 2017, but have received a mixed response from some viewers who feel the BBC's main channel could do better